Tasked with creating a fresh campaign for an existing brand to help raise awareness and equity without the need to adhere to brand guidelines, I worked to deliver a near 360-degree campaign for inclusive cookware startup Our Place to promote their hypothetical involvement in 2021’s International Pronouns Day. Advocates for diversity and inclusion, Our Place is no stranger to standing up for what they believe is right. Running campaigns for their partnership with Feeding America and the importance of voting in the 2020 election featuring Americans from all walks of life, an International Pronouns Day campaign seemed like a natural pairing. While I didn’t adhere to any explicit brand guidelines, I still wanted to capture the essence of Our Place’s established visual identity for continuity.

This project was created as a concept for Our Place at Shillington Education in New York.