Polyphonic
“Listen Differently”
What I was listening to:
• creative direction
• web
• app
• merch
• social media
• web
• app
• merch
• social media
What began as the development and wireframing of Polyphonic’s 2020 annual summary in the form of a microsite turned into a dynamic promotional campaign and visual identity rollout. The campaign process began with the creation of a slogan fitting for the company’s reputation of being unusual and eclectic and their championing of independent artists and labels. Landing on “Listen Differently”, I proceeded to craft a vibrant and dreamy gradient design system inspired by the concept of synesthesia and reflective of the feeling of hearing a great new song for the first time.
Polyphonic is a concept independent music streaming company. This project was created at Shillington Education in New York.
Polyphonic is a concept independent music streaming company. This project was created at Shillington Education in New York.
![](https://freight.cargo.site/t/original/i/0577702645f1c88f28fc8dbb499d5aff538544616d34eb340c623d42fd7bb933/Polyphonic-Poster-Wall-Urban.jpg)
![](https://freight.cargo.site/t/original/i/3ab5abb06da881b58ea5829a7aedab7f7cdd81034a78cbbea45921e0ca2ab617/Polyphonic-Hero-Poster-Clean-crop.jpg)
![](https://freight.cargo.site/t/original/i/5d41b12b747c14e805de0c78bacc7ddbe71cf1123df1a43d8ff8ac6275da3ce7/Polyphonic-Rina-and-Phoebe-Posters.jpg)
![](https://freight.cargo.site/t/original/i/a2168bbdac1039e66f1b3d5474e1952502c203bedf260b9ecf6b17221a1838e5/All-Posters-Clean-BG.jpg)
![](https://freight.cargo.site/t/original/i/8a66a3125f4579c33d25cc3f59829699a1f09e9cb10da8ca4076740ae89f0922/polyphonic-water-bottle-mockup.jpg)
![](https://freight.cargo.site/t/original/i/6f6b8489b7f4fbdd4ad31d4f263bb61ec7be5b095412fc8512e63dfb2d2cebde/lighter-mockup.png)
![](https://freight.cargo.site/t/original/i/18b1c9b4b4e87b069575aeb8d75f33c155f822c1c35c45c49a6f0565c0ac8ce9/Crewneck-Full-Mock-crop.png)
I created two AR filters to be used on Instagram or Facebook with the goal of allowing users to feel like they are “inside” the posters.
![](https://freight.cargo.site/t/original/i/e9a67a4b8fc087c11db450888785719f8a2ec8ffbc00bcc30e15688af311e391/app-login-crop.png)
![](https://freight.cargo.site/t/original/i/651496860562a1d700619270669bd1b13373e9e138c9ebdbd17723a29854b6fa/home-mock-crop.png)
![](https://freight.cargo.site/t/original/i/14447f0c2c40716fdd5ffe55295bbb6592f1215963ad144f6b4caf2658fed693/explore-mock-crop.png)
![](https://freight.cargo.site/t/original/i/5823ca76fd65304dec9c820099765e597f7580383f62b8c71d7e7458b0a687df/player-mock-crop.png)